heart-centred enterprises
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The meaning of "heart-centered" in the context of a business venture means that you align your passion, purpose and profit.
Neither profit, nor passion have priority but rather mutually support and enrich each other.
Heart-centred entrepreneurship is about being self-aware (purpose) and connected to one's self, soul, skills and strength (passion). While profit embraces two types of wealth. Tangible profit like money, and intangible profit such as increasing courage, success and sense of fulfilment.
You are running a heart-centred enterprise when your head (strategy), heart (ideas) and hara ("divine engine room") align.
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